Across the country, people are becoming more aware of the need to reduce energy consumption and avert further environmental damage. In response, many real estate professionals have been quick to adopt green practices that will attract eco-conscious buyers.
In addition to updating your site with new products, services, and community initiatives, it’s important to prepare for SEO changes coming in 2022 as well. This will ensure you stay on track for reaching potential clients and bringing in business successfully. Here we’ll discuss 5 essential real estate SEO tips for 2022:
- Link building
A powerful way to boost search engine rankings is with quality links from other relevant websites which is the forte of marketing agency Orlando. “Quality” can be measured by a variety of factors such as type (do-follow vs no-follow), anchor text, and link location. The more you have of one type, the better your chances of success.
More prospects are searching for real estate properties using smartphones and tablets. To make sure your site is visible to these users, pay close attention to mobile compatibility as you optimize your website in 2022. In addition to getting a responsive design that fits on all screens, consider adding apps or enabling push notifications as a way to enhance functionality and increase engagement as well as visibility from mobile devices.
- Visual content
Including eye-catching visuals can help draw viewers into your content making it more likely they’ll engage with what you’re sharing on social media outlets like Facebook, Twitter, and LinkedIn. Photos, video, and infographics related to your industry are the most likely to be shared; optimize these elements with keywords that will help new viewers find you.
- Social media presence
According to SEO Company California, for most professionals who haven’t yet set up a social media site for their business, now is the time. Consider using Facebook ‘like’ buttons on each of your blog posts so readers can highlight what they found interesting to their friends. On Twitter, use hashtags (#) so that others can search for you easily. LinkedIn offers businesses powerful tools for increasing brand awareness as well as opportunities to connect with coworkers and prospects who might be interested in working with you or buying from you later on down the line.
- SEO consultant
If none of these tips has given you an edge in 2022, consider hiring real estate marketing agencies to improve upon your existing strategy. An SEO agency can analyze your site and make recommendations on how to improve keyword density and page load speed among other elements.
Implementing these changes can make all the difference for your site in 2022. Keyword-rich content is still one of the most effective techniques real estate professionals can use to increase viewership and gain new clients. Implementing green initiatives that work to reduce consumption while also attracting eco-conscious buyers are also smart strategies that will pay off down the line. Lastly, if none of these tips have made a difference in your rankings by 2022, consider hiring a specialist who can optimize your existing strategy with advanced tactics.